Genny started Campion Comms & Coaching after being a freelance writer and editor for 10 years. With a massive wealth of knowledge in the industry and a passion for travel, Genny decided to take the plunge with her own coaching business - teaching business communication.
We first met in a brand design session via the world of ELT! After a 1-1 call Genny decided to step into the Brand Blueprint so that we could really delve into the heart and soul of her new business. During our time together, we looked at Genny’s brand essence, core values and purpose, customer journey, marketing themes and much more! All of this insight, findings and clarity really made way for a strong a beautiful foundation for not only the brand design, but overall branding of Campion Comms & Coaching.
Campion’s name and visual identity is inspired by the Campion flower, which is native to Shetland, where Genny is based. The branding is inspired a variety of aspects and has been complimented beautifully with Genny’s first book; Boldly Go.
Working with Genny was wonderful, she is a master at what she does, but is also a lovely and warm hearted person, which I believe shines through in her branding.
Campion
The brand included:
Primary logos
Secondary logos
Brand stamps/icons
Colour palette & typography
Brand guidelines
Social media templates
Book design
"Not only am I delighted with my logo and brand colours, I feel I’ve gained a deep understanding of what sets Campion Comms & Coaching apart from other copywriting and coaching services – and this has been a huge plus when it comes to marketing my business."
— Genevieve White, Campion Comms & Coaching