Rebranding can feel exciting… and a bit overwhelming. Maybe your business has evolved, you’ve niched, or your confidence has grown, but your brand hasn’t quite caught up. Or, maybe you’re avoiding marketing because your brand just doesn’t feel like you anymore.

Before you jump head-first into Canva, Pinterest, or a shiny new logo idea, this checklist will help you slow down, get clarity, and make sure a rebrand actually moves your business forward (not sideways).

A healthy brand can help you grow and take you to all the places your aiming for. But an unhealthy brand can hold you back, keeping you in the past and not moving forward.

Let’s check how healthy your brand is, so you can push on and smash those goals!

If you’ve followed me for a while, you’ll know I love talking about all things brand strategy, identity design, and running a creative business… but I tend to keep my personal life behind the scenes.

Branding isn’t just about getting a shiny new logo. It’s about re-aligning who you are with how you show up in the world.

“Since rebranding, the local council that previously ignored us approached us!”

When a lack of quality music-making opportunities for people with disabilities in Stockport was noted, OmniMusic was created. With nearly 50% of disabled working-age people feeling excluded from society (ONS) and only 27% of music hubs carrying any adapted equipment, OmniMusic knew they had to be the change they wanted to see. 

I’ve always had an inner belief, deep down that I would never be a leading designer. I would never own an agency and I would never win an award, even though it would be my absolute dream.

Going on Canva and creating a logo from a template is not creating a brand. You are simply using someone else’s design template to create your business’s identity. Surely you should be the one to decide how your brand should be perceived?!

A lot of my clients come to me because they don’t know where to start when it comes to branding their business.  I believe you should always start with these 3 steps before creating your visual brand identity.

Your brand is more than just a logo—it’s the entire visual and emotional experience of your business. A well-crafted brand identity helps you attract the right audience, build credibility, and stand out from competitors. My approach combines strategy and design to create brands with personality and purpose. Here’s my proven six-stage process: