5 questions to health check your brand
How do you know if your brand is healthy?
Having a healthy brand is key to helping you market your organisation effectively.
A healthy brand Vs an unhealthy brand can help you:
Be seen by the right or wrong audiences
Be memorable or forgettable
Engage or be ignored
Show personality, or fade into the background
Tell your story, be inspiring or just meh
A healthy brand can help you grow and take you to all the places your aiming for. But an unhealthy brand can hold you back, keeping you in the past and not moving forward.
Let’s check how healthy your brand is, so you can push on and smash those goals!
Here are 5 questions to health check your brand:
1. Brand Perception
Branding is what people think about your business. How it makes them feel and how they would talk about you to others.
Q: What perception does your brand give?
2. Brand Strategy
Brand strategy doesn’t have to be complicated. Asking basic strategy questions can ensure your brand isn’t just looking pretty but working for you too. Here is a simple start:
Q: What 5 adjectives would best describe your brand and does your current brand reflect these words?
3. Brand Personality
A DIY or cheap brand can often fall into the trap of looking duplicated. Especially when it comes to using templates.
Q: Does your brand look unique, can it stand out of the crowd against your competitors?
4. Your Ideal Client
Your brand needs to attract the people you’d love to work with - your dream clients, your ideal customers!
Q: Who is your dream client and would they fall in love with your current branding enough to work with you?
5. Brand Consistency
Every time you use your brand it should be consistent. You should be using the same colours, fonts, logos, and image style.
Brand consistency is key when it comes to building brand awareness and having a memorable business.
Q: Is your brand easy to remember?
Making brand improvements can dramatically elevate your business in so many ways, it’s confidence boosting, it builds awareness, elevate your business and attract dream clients.
If you’re interested in finding out how to improve your brand please send me a DM and book in a free brand review and brew 😊 ☕️ 👉 email amy@amymanning.com
